Mahek Jain
Content overconsumption IS a thing and this is how AI becomes a saviour for struggling writers.
Like any other writer/ journalist, I grew up watching Sex and the City dreaming of having my own column where I could talk about fashion, relationships, friends, trends and everything life; but never had I thought that being a writer doesn’t just need a good taste in shoes and a happening social life, it requires tons of effort, research, revisions and coffee.
As performance marketing, social media and daily usage of devices and apps grew, so did the required amount of clicks, hits and likes; no longer do we live in a world with columns in a newspaper, now it is a world of everyone needs to know everything, and do everything.
When the overall consumption increased, the demand for content increased too, from brands to places, everyone is doing content now and in this race, jobs that have their origin in content such as journalism and editing, have gotten much more pressurized to keep up with this overconsumption of content.
A lines a line but draw oblique- a modern poem that talks about humans being cogs in a machine because of lack of fulfilling work.
As a writer, I dream of making a change, even if it’s just for one person and that is is what a writer's job is, to communicate upon ideas that aren’t talked about, put out something meaningful.
Writing something meaningful needs time for meaning to be formed, but writing based off- of someone else’s meaning (without any additions) is effortless, also what is called mindless labour.
Here is where AI comes in, it makes it easier to put the points of 50 different pages you researched from in new words, gives you a compact piece you can understand and write about. Be it researching, formatting or organising ideas (even coming up with some at times, it’s about numbers after all) you get it done at one click.
AI is neither for or against human jobs, it is simply a tool that aids in making your jobs easier as consumption of content increases and need for more content arises.
Since writing content is a creative activity, and human creativity is infinite, the supply here is assumed to be perfectly elastic, without realising the creation here is of experiences, values and thoughts which are directly proportional to time spent wondering, understanding and experiencing things, not just reading about them somewhere.
As you hate on AI, do consider how it is treating humans with more humility than those that demand original thoughts only to want variations and recreated versions of the same thought to find that one underrated one they like and will call it their own.
As AI helps you build the numbers, writers can avoid getting too burnt out by the overwhelmingly insatiable demand for content in the current times which keeps the little Carrie Bradshaw alive in all of us as we keep doing what we love, even in current times.